- Basic Marketing : A Managerial Approach
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Tipul înregistrării: Text tipărit: monografic Autor: McCarthy, Edmund Jerome Autor alternativ: Perreault, William D., Jr. Responsabilitate: E. Jerome McCarthy, Ph. D. Responsabilitate secundară: William D. Perreault, Jr., Ph. D. Editura: Irwin Locul publicării: Homewood Anul Ediției: 1987 ISBN: 0-256-03649-7 Ediţie: Ninth Edition Descriere: 750 p.; 24 cm. Limba: Română Subiect: Marketing Cota topografică: 339 / M 53 Clasificare: 339.138 Clasificare: 658.55 Note conţinut (cuprins): Chapter 1. Marketing's Role in Society. - p. 2 Note conţinut (cuprins): Chapter 2. Marketing's Role within the firm. - p. 24 Note conţinut (cuprins): Chapter 3. Finding target market opportunities with market segmentation. - p. 62 Note conţinut (cuprins): Chapter 4. Evaluating oportunities in uncontrollable environments. - p. 94 Note conţinut (cuprins): Chapter 5. Getting information for marketing decisions. - p. 122 Note conţinut (cuprins): Chapter 6. Demographic dimension of the U.S. consumer market. - p. 146 Note conţinut (cuprins): Chapter 7. Behaivioral dimensions of the consumer market. - p. 168 Note conţinut (cuprins): Chapter 8. Industrial and intermediate customers and the buying behavior. - p. 192 Note conţinut (cuprins): Chapter 9. Elements of product planning. - p. 216 Note conţinut (cuprins): Chapter 10. Product manegement and new-product development. - p. 250 Note conţinut (cuprins): Chapter 11. Place and development of channel systems. - p. 276 Note conţinut (cuprins): Chapter 12. Retailing. - p. 298 Note conţinut (cuprins): Chapter 13. Wholesaling. - p. 324 Note conţinut (cuprins): Chapter 14. Physical distribution. - p. 344 Note conţinut (cuprins): Chapter 15. Promotion-introduction. - p. 366 Note conţinut (cuprins): Chapter 16. Personal selling. - p. 394 Note conţinut (cuprins): Chapter 17. Mass selling. - p. 420 Note conţinut (cuprins): Chapter 18. Pricing objecives and policies. - p. 444 Note conţinut (cuprins): Chapter 19. Price setting in the real world. - p. 482 Note conţinut (cuprins): Chapter 20. Planning and implementing marketing programs. - p. 514 Note conţinut (cuprins): Chapter 21. Controlling marketing plans and programs. - p. 546 Note conţinut (cuprins): Chapter 22. Marketing strategy planning for the international markets. - p. 572 Note conţinut (cuprins): Chapter 23. Marketing in the consumer-oriented society appraisal and challenges. - p. 596 Note conţinut (cuprins): Notes. - p. 696 Note conţinut (cuprins): Author index. - p. 719 Note conţinut (cuprins): Subject index. - p. 725 Note conţinut (cuprins): Glossary. - p. 737
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Număr inventar | Nume localizare | Clasă unitate | Tip material | Cota | Clasă utilizare | Situaţie împrumut | Rezervări | Număr Volum | Note | Fişiere ataşate | |
193351
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Sală de lectură corp I
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Consultare la sala de lectură
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Carte tipărită
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339 / M 53
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0
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- 1 înregistrări • Pagini 1 •
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