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Română
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy

Tipul înregistrării:	Text tipărit: monografic
Autor:	Baran, Roger J.
Autor alternativ:	Galka, Robert J.
Responsabilitate:	Roger J. Baran and Robert J. Galka
Editura:	Routledge Taylor & Francis Group
Locul publicării:	New York
Anul Ediției:	2017
ISBN:	978-1-138-91952-5
Ediţie:	Second Edition
Descriere:	450 p.; 25 cm
Limba:	Engleză
Subiect:	Management - Managementul relaţiilor cu clienţii
Cota topografică:	658 / B 28
Clasificare:	658
Note conţinut (cuprins):	Part 1. CRM Theory and Development
Note conţinut (cuprins):	1. Introduction to Customer Relationship Management - p. 3
Note conţinut (cuprins):	2. The History and Development of CRM - p. 43
Note conţinut (cuprins):	3. Relationship Marketing and CRM - p. 75
Note conţinut (cuprins):	4. Organization and CRM - p. 105
Note conţinut (cuprins):	Part II. Data Management and Technology - p. 129
Note conţinut (cuprins):	5. CRM and Data management - p. 131
Note conţinut (cuprins):	6. Technology and Data Platforms - p. 169
Note conţinut (cuprins):	7. Database and Customer Data Development - p. 195
Note conţinut (cuprins):	Part III. Marketing Strategy
Note conţinut (cuprins):	8. Business-to-Business CRM - p. 225
Note conţinut (cuprins):	9. Understanding the Customer-Company Profit Chain: Satisfaction, Loyalty, Retention, and Profits - p. 253
Note conţinut (cuprins):	10. The CRM Strategy Cycle: Acquisition, retention, and Win-Back - p. 275
Note conţinut (cuprins):	11. Privacy and Ethics Considerations - p. 295
Note conţinut (cuprins):	Part IV. CRM Evaluation - p. 327
Note conţinut (cuprins):	12. CRM Program Measurement and Tools - p. 329
Note conţinut (cuprins):	Part V. CRM New Horizons - p. 369
Note conţinut (cuprins):	13. Social Networking and CRM - p. 371
Note conţinut (cuprins):	14. CRM Trends, Challenges, and Oppurtunities - p. 401
Note conţinut (cuprins):	Notes - p. 419
Note conţinut (cuprins):	Index - p. 437

658 / B 28
BARAN, Roger J.; GALKA, Robert J.

Customer Relationship Management : The Foundation of Contemporary Marketing Strategy / Roger J. Baran and Robert J. Galka. ─ Second Edition.- New York : Routledge Taylor & Francis Group, 2017
450 p. ; 25 cm.
Part 1. CRM Theory and Development.
1. Introduction to Customer Relationship Management - p. 3.
2. The History and Development of CRM - p. 43.
3. Relationship Marketing and CRM - p. 75.
4. Organization and CRM - p. 105.
Part II. Data Management and Technology - p. 129.
5. CRM and Data management - p. 131.
6. Technology and Data Platforms - p. 169.
7. Database and Customer Data Development - p. 195.
Part III. Marketing Strategy.
8. Business-to-Business CRM - p. 225.
9. Understanding the Customer-Company Profit Chain: Satisfaction, Loyalty, Retention, and Profits - p. 253.
10. The CRM Strategy Cycle: Acquisition, retention, and Win-Back - p. 275.
11. Privacy and Ethics Considerations - p. 295.
Part IV. CRM Evaluation - p. 327.
12. CRM Program Measurement and Tools - p. 329.
Part V. CRM New Horizons - p. 369.
13. Social Networking and CRM - p. 371.
14. CRM Trends, Challenges, and Oppurtunities - p. 401.
Notes - p. 419.
Index - p. 437.
ISBN: 978-1-138-91952-5

BARAN, Roger J.
Galka, Robert J.

658
Management ─ Managementul relaţiilor cu clienţii

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